Forbes contributors publish independent expert analyses and insights. I noticed how #BettyWhiteChallenge kept popping up in my own feed as other comedians, news agencies, celebrities, and other famous ...

The trend mocks glamour shots by intentionally looking unattractive. — -- A bizarre beauty trend is blowing up on social media where teens are posting thousands of videos with the hashtag, ...

The timelines on your Instagram accounts have probably been flooded recently with women posting black-and-white pictures of themselves. The premise of the viral trend comes as a way for women to ...

Posts that glamorize anorexia and unhealthy body goals now disguise themselves as “what I eat in a day” videos or OOTD galleries, which is how damaging, ED-fueling content has been able to sustain ...

Hashtag challenge #charmofthexinjiangpeople has gone viral on Chinese short video app Douyin, which is operated by TikTok owner ByteDance, featuring beautiful Xinjiang people in gorgeous ethnic ...

Beauty company Avon has made its debut on social platform TikTok in a bid to reach a new audience. The brand has teamed up with global creative and media agency VaynerMedia London to launch ...

TikTok has banned a hashtag, #sunburnchallenge, and launched a new campaign to change young people's perception of tanning over fears the viral trend was raising the risk of skin cancer among ...