Forbes contributors publish independent expert analyses and insights. I noticed how #BettyWhiteChallenge kept popping up in my own feed as other comedians, news agencies, celebrities, and other famous ...

The trend mocks glamour shots by intentionally looking unattractive. — -- A bizarre beauty trend is blowing up on social media where teens are posting thousands of videos with the hashtag, ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 22 hours ago By Donna Speciale - 1 day 23 hours ago By Ad Age Studio 30 - 2 ...

Posts that glamorize anorexia and unhealthy body goals now disguise themselves as “what I eat in a day” videos or OOTD galleries, which is how damaging, ED-fueling content has been able to sustain ...

They pick up trash and plant trees and flowers. The participants of the "Quartier Vert Challenge" take care of their neighborhood, documenting and sharing their clean-ups on social media. Skip next ...

Hashtag challenge #charmofthexinjiangpeople has gone viral on Chinese short video app Douyin, which is operated by TikTok owner ByteDance, featuring beautiful Xinjiang people in gorgeous ethnic ...

Beauty company Avon has made its debut on social platform TikTok in a bid to reach a new audience. The brand has teamed up with global creative and media agency VaynerMedia London to launch ...

TikTok has banned a hashtag, #sunburnchallenge, and launched a new campaign to change young people's perception of tanning over fears the viral trend was raising the risk of skin cancer among ...