SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Overview AI SEO is powerful, but relying solely on AI-generated content won’t guarantee top rankingsUnderstanding AI tools, ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...