API is a term common in professional settings and discussions about software development, but what does it mean and how do they work?

D2C brands can use API to exchange critical data like order management, pricing information and customer data with other apps.

An overview of API (Application Programming Interface) and its meaning and use.

An application programming interface, or API, is a "go-between" that enables a software program to interact with other software.

How do all the different pieces of digital technology you use every day – weather apps, online banking, games and so on – talk to each other? Via application programming interfaces, or APIs.