Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

If you search for ‘How much does it cost to study MBA in Delhi?’ or a more specific query like ‘What is the MBA fee at Narsee Monjee?’, chances are the top response will be an AI-generated overview.

While Google is still experimenting, the direction is clear: its AI ecosystem, including Gemini, will likely become a new frontier for targeted advertising.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...