If you have tried using Facebook ads to promote your Facebook page, Facebook event or website you might be a little confused as to whether you should choose to pay by CPM or CPC. What is CPM and CPC?

MIAMI, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Viplink today announced the launch of its CPM-guaranteed influencer campaign service, designed to help brands manage rising marketing costs in the competitive ...

In the traditional world the value of media is dictated by it's scarcity, says Adam Gerber, CMO of Quantcast. "The difference in this space is every client has hard metrics they can measure. And they ...