Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...
14% of leaders now use game engines for visualisation and 3D art, while 12% apply them in film and TV. Generative AI has shifted from experimental to business essential, with 70% of respondents using ...
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