I spotted a thread at Google Webmaster Help where a site owner was upset his page was not ranking well. Googler, John Mueller took a look and noticed an unusually high amount of title attributes used ...

Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you're ...

Online retailers can now add an optional short title to identify their products in Google Merchant Center. An example of a short title in a Shopping ad. Image: Google. The new [short_title] attribute ...