Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

In a certain “gaming universe,” building isn’t just something you do; it’s something you’re encouraged to do. After all, the dev team has provided all the tools for gamers like yourself to go and ...

As we’ve outlined many times before, the Roblox community is heavily based on the creations of literal creators. They go into the game and use its many systems to cultivate not just gaming experiences ...

Swim League is one of the few great swimming-based experiences on the Roblox platform where players can train to gain power, ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Hunters is an anime-themed experience on Roblox where combat and character customization are two primary aspects. It draws from Solo Leveling, where the protagonist "Sung Jin Woo" relies on his skills ...

In Evelyn Mora’s early career, she realized that fashion designers, although often deeply focused on sustainability, couldn’t stage environmentally friendly large-scale fashion shows. In 2021, she ...