ABSTRACT: Purpose: The study explores how brand storytelling shapes consumer perceptions of authenticity, trust, and loyalty in Ghana’s emerging market, offering insight into narrative-based branding ...
ABSTRACT: Organizations are proliferating, and the competition is getting competitive in the IT sales market. Leaders should try to keep their workforce motivated and productive by inspiring the ...
Within this short course of 6 hours, students will be exploring reflexive thematic analysis (TA) over a full day. The sessions are a mix of short lectures, practical activity, and group work, and ...
Abstract: This paper documents waste management strategies used by Indian Software Development firms. Indian software development giants' corporate sustainability reports were subjected to content ...
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