After a decade of swimming in circles, it's goodbye to TV's most famous hippos - as BBC One has launched a new set of idents to appear just before TV shows. The broadcaster commissioned British ...

Channel 4 today unveils a new series of idents which authentically reflect life in modern Britain. Created by Channel 4’s multi-award-winning in-house creative agency 4creative in collaboration with ...

Shaun the Sheep and his friends are to feature in BBC One's Christmas idents. The series made by Aardman studios in Bristol will remind viewers what channel they are watching with the help of the much ...

Though each ident is confined to a small block in the 4 logo, 4Creative covers huge ground with its scenes of life in Britain. The concept is to “create a tapestry of modern British society” through ...

The idents will be revealed on BBC One after Strictly Come Dancing on 2 December and will appear across the channel throughout the festive season Especially for BBC One this Christmas, Magic Light ...