Have you got a collection of squishmallows? A top toyologist reveals if you could be sitting on a fortune SOFT, spongy and sold in millions – Squishmallows are a trend to be reckoned with. Last year, ...

SOFT, spongy and sold in millions – Squishmallows are a trend to be reckoned with. Last year, more than £100million of the colourful creatures were snapped up worldwide, with sales soaring by 11 per ...

I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Heard about the viral toy sensation that counts Lady Gaga, Warren ...

Fur may be about to fly as two hugely popular plush toy makers square up for a fight over a copyright issue. Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

It's time! Beginning the day after Christmas, grabbing a McDonald's Happy Meal may make your child even happier. That's because the popular Squishmallows toys are coming to Happy Meals for a limited ...

Target started selling The Pokémon Company and toymaker Jazwares’ 20-inch Pokémon Squishmallows on Jan. 29 to little fanfare. The retailer quietly put a release date on its website, listing most ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. They’re cute. They’re plush. And now they come in fragrance form. The Squishmallows ...

You won't have to sleep with your Squishmallow much longer because the SquishPillow is here. Jazwares, the toy company behind the Squishmallows brand, is "making dreams come true" with the release of ...

The fur is flying in a legal dispute between two rival toymakers. Kelly Toys, the Berkshire Hathaway-owned company behind the popular Squishmallows stuffed toy, is suing Build-A-Bear, alleging the ...