Squishmallows is appealing to tween shoppers with a new fragrance line. (Squishmallows Fragrances) Last week I walked into a tween dreamland. Pink everywhere. The smell of something sweet. A ...

The popular plush brand Squishmallows is officially moving into the beauty aisle. According to WWD, Squishmallows Fragrances will officially debut at Ulta Beauty locations across the country next ...

The Wicked Squishmallows collection combines two massive fandoms: Squishmallows collectors and musical theater enthusiasts. And each character has Squishmallows’ signature marshmallow-soft texture ...

They’re cute. They’re plush. And now they come in fragrance form. The Squishmallows universe has expanded into scent with cute-as-a-button bottles, available exclusively at Ulta. You might know ...

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain ...