Data engineers and data scientists work together to elicit insights from big data to optimise organisational performance. Their end goal is similar, however, the distinction between the roles of data ...

As recently as five years ago, many health marketing firms lacked an in-house data operation. Now nearly every organization has multiple data scientists on call — and, with the arrival of generative ...

If you are an aspiring data scientist, you may have come across the terms artificial intelligence (AI), machine learning, deep learning and neural networks. Although these may appear to be futuristic ...