Simplicity in logo design isn't lazy; it's strategic. A simple logo's job isn't to describe, but to identify. We break down 25 best examples from brands like Apple, FedEx, and Nike to uncover the core ...

Okay, let's get one thing straight. The world of design, especially logo design, is drowning in complexity. It's a swamp of overthinking, over-designing, and, frankly, over-compensating. Too many ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...