Simplicity in logo design isn't lazy; it's strategic. A simple logo's job isn't to describe, but to identify. We break down 25 best examples from brands like Apple, FedEx, and Nike to uncover the core ...

Okay, let's get one thing straight. The world of design, especially logo design, is drowning in complexity. It's a swamp of overthinking, over-designing, and, frankly, over-compensating. Too many ...

I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

Are modern logos getting too simplistic, or too clean? The trend toward simple and clean logos has been around for a while. And just doesn’t seem to stop. No brands seem safe from it: Petco, Pringles, ...

I’m sharing how creating logos has evolved from basic letter styles to stunning, AI-generated designs. In this video, I showcase the dramatic difference you can achieve using modern AI tools like ...