Marketing and crosscultural researchers use a number of different types of rating scales or scale formats in measuring attitudes or components of attitudes. Included in this 'arsenal' of approaches ...
Abstract: Social perception refers to how individuals interpret and understand the social world. It is a foundational area of theory and measurement within the social sciences, particularly in ...
Investigates relationship of reader's self concepts and personality components to semantic meanings. A sample of 89 junior and senior college students rated a protagonist in a story, "I Starved for ...
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