Roblox RBLX announced an expansion of its collaboration with e.l.f. Beauty ELF, making the latter the first beauty brand to test real-world commerce on the platform. This initiative aims to engage ELF ...

Beekman baby goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload. OAKLAND, Calif., November 13, 2024--(BUSINESS WIRE)--e.l.f. Cosmetics ...

BATON ROUGE, La. (WAFB/Gray News) – The attorney general in Louisiana has filed a child protection lawsuit against Roblox, the top gaming site for children and teens, accusing the platform of enabling ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

Andrew Kessel was a breaking news writer for Investopedia until October 2025. He previously covered markets for Proactive Investors, with a focus on small-cap stocks in fintech, healthcare, mining, ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

SAN MATEO, California (Gray News) – A family in California is suing Roblox and Discord after they say the online platforms failed to protect their 10-year-old daughter from being abducted by a ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...