WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

New immersive experience will reach 60 million active users across popular experiences including Karlie Kloss "Fashion Klosette" and Livetopia Gen Z is one of America’s largest blocks with 40 million ...

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...