Google has announced that its global rewards program -- Google Play Points -- is finally coming to India. The reward program will be rolled out to users in the coming weeks. It’s free to join and ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...

Australian shoppers can earn reward points on debit card purchases for the first time, as fintech companies capitalise on ...

Xbox users may soon see changes to the Microsoft Rewards app as part of a reorganization project by Microsoft to simplify the rewards process. The rewards program allows users to earn points for ...

Starbucks is updating its reward program, making it tougher for customers to score freebies with "stars," or points, in 2023. Why the change? Starbucks told Yahoo Finance, "We occasionally need to ...

Loyalty rewards programs, which have been around since the 1700s, have changed dramatically in recent years thanks to innovations in technology and the emergence of e-commerce. But not all of those ...

Gift 5 articles to anyone you choose each month when you subscribe. A fintech start-up backed by former American Express and Velocity Frequent Flyer executives is promising to democratise loyalty by ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Walmart recently expanded its Walmart+ membership program to ...