Rapala is best known for its classic lures, but the company has recently introduced a new fishing line designed specifically for salt water applications. Rapala Saltwater Line is a premium ...

Rapala lures are among the most popular choices for anglers around the world, known for their distinctive design and versatility. These incredibly effective fishing lures can help you catch a variety ...

Many factors contribute to your success at reeling in some cool creatures in the saltwater fishing world. Amongst the most important, your choice of lure stands out as a crucial component. Whether you ...

The Heddon company of Dowagiac, Mich., pioneered the fishing lure industry in 1898. While Heddon was first, Rapala is the world's largest. When Finland's Lauri Rapala carved his first wooden minnow ...

I CAN’T say that I know any serious trout fishers that don’t have any Rapala Original Floater minnows in their tackle box. They are a deadly lure to troll or cast and could possibly have caught more ...

Rapala has finalized the acquisition of lures and other fishing tackle business of Luhr Jensen & Sons, Inc. Luhr Jensen manufactures a wide range of lures for freshwater and saltwater species, ...