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South Africa’s narrative problem: Why perception management is now an economic imperative

Earlier this week, Discovery CEO Adrian Gore issued a stark but vital reminder: in emerging markets like South Africa, narrative drives reality. This is not just an elegant turn of phrase. It is how ...
The Intercept

Inside the Pentagon’s New “Perception Management” Office to Counter Disinformation

Not long after the 9/11 attacks, the Bush administration launched what it called the Office of Strategic Influence, which would seek to “counter the enemy’s ...
Forbes

Crafting Your Personal Brand Image: Mastering Perception And Narrative

In today's fiercely competitive business world, establishing a robust personal brand is crucial for professional success. But what sets a great personal brand apart from the rest? Often, it is not ...