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The Google Open Bidding Encrypted Signals for Publishers pilot allows OpenX to send encrypted signals directly from the page to our server-side bidder. For the pilot we will test with our 3rd party ...
The Future of Curation Is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.
OpenX filed an antitrust lawsuit claiming Google used unfair tactics to block competition in the digital ad market and is seeking damages. The move follows a judge’s April ruling that Google illegally ...
LONDON, May 26 (Reuters) - Silicon Valley venture capital firm DAG Ventures has joined the backers of online advertising startup OpenX, leading a series C funding round of $10 million that takes total ...
This piece was written by aimee whitcroft, a long time openX advocate and senior advisor at Stats NZ, working in the Open Data NZ program. You can find her being enthusiastic about #openX on Twitter, ...
Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...
Ad Tech Industry Expert Appointed to Accelerate Growth of Advertising and Digital Monetisation Platform LONDON & LOS ANGELES–(BUSINESS WIRE)–January 21, 2015– OpenX, a global leader in digital and ...
Former Pandora, IAC/InterActiveCorp, and LendingTree Executive to Spearhead Global Communications Initiatives as Rapid Company Growth Continues NEW YORK & LOS ANGELES–(BUSINESS WIRE)–October 23, 2014– ...
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