Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

When using ExcelJS to load and save an Excel file without modifications, files containing a cell with text formatted as a custom date format (e.g mmm-yy) and another cell referencing it (e.g., =) ...

Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model. Join Mumbrella Pro to access the Mumbrella archive and read ...

The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model, vendor-built or in-house. Mutinex, a leader in marketing mix ...