CHICAGO, April 05, 2022 (GLOBE NEWSWIRE) -- BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

CHICAGO, March 01, 2021 (GLOBE NEWSWIRE) -- BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has launched Channel Partner Scorecard, a new solution ...

The Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost ...

Lets face it – marketing team leaders don’t have time to stay on top of the inner workings of each team member’s daily performance. Managers need simplicity when it comes to reporting, not convoluted ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Coca-Cola, Microsoft, Yahoo, and the Gap are already using them. But ...

Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organisation in their different areas ...

SAN FRANCISCO, CA and PARIS, FRANCE--(Marketwired - Oct 13, 2014) - FollowAnalytics, experts in Enterprise Mobile Customer Engagement, today announced the release of Mobile Marketing Scorecard that ...

Generative artificial intelligence is dynamically revolutionizing the ways we develop new audio and video content for marketing initiatives and advertising campaigns. For those in-house counsel tasked ...

World Cup marketing means ambush marketing, whereby (adjusts monocle) "one brand pays to become an official sponsor of an event (most often athletic) and another competing brand attempts to cleverly ...