This Nov. 24, 2004 file photo shows a selection of holiday season catalogs in Portland, Maine. (AP Photo/Robert F. Bukaty, File) PORTLAND, Maine (AP) -- Catalogs, those glossy paper-and-ink offerings ...

While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a ...

Catalogs, those glossy paper-and-ink offerings of outdoor apparel, kitchenware and fruit baskets, are not yet headed for the recycling bin of history. Until recently, the future appeared grim for the ...

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as ...

PORTLAND, Maine -- A big postal rate increase over the summer hasn't stopped catalog retailers from stuffing mailboxes this holiday season. The U.S. Postal Service says more than 300 million catalogs ...

Tammie, like many people, receives catalogs she doesn’t want. Lots of them. She wants to know: How did these guys find her? And what can she do to get rid of them? Finding people is the easy part.

Mailing catalogs, fliers, postcards and letters to those you feel may buy your goods and services sounds expensive. All the same, your mailbox seems full of every kind of catalog and flier imaginable, ...

Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according to a study by William A. Ruppert, president of ResponseB2B.

NEW YORK (AP) _ There's nothing like a flood of holiday catalogs — followed by an even bigger flood of post-holiday sales catalogs — to make families think about trying to get their names off mailing ...

Jack Miller should be at the point of his life at which he’s kicking back and enjoying his success. The 79-year-old direct-mail pioneer built his Quill Corporation into a giant office products catalog ...

This project involves developing a dynamic financial model for the Quality Sweater Company to analyze the profitability of a direct mail campaign. The model incorporates various costs associated with ...