Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model classifies the features of a brand experience into five categories, depending on their ability to drive customer satisfaction.
Abstract: Strategic product development is crucial for maintaining competitive advantage and promoting innovation in contemporary dynamic and customer-centric marketplaces. The Kano Model provides a ...
Abstract: To reasonably satisfy the target users' needs for a convenient and scientific experience in the process of using shared sleep cabins, the user needs in the process of experiencing shared ...
To find out why you’ll likely be disappointed by the Apple Watch, meet Professor Noriaki Kano. In the 1980s Professor Kano developed a model to explain a theory of customer satisfaction. Kano believes ...
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