Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...