Using process theory, a type of scientific observation, individuals measure how events in a specific process lead to an outcome. According to this theory, when a company wants to reproduce an outcome, ...

Using a widely known field of mathematics designed mainly to study how digital and other forms of information are measured, stored and shared, scientists say they have uncovered a likely key genetic ...

ABSTRACT: This article develops a neurosociological decision-making model integrating economic sociology, social neuroscience, and Dual-Process cognitive theories. It challenges Rational Choice Theory ...

"The brain reaches a decision by combining samples of evidence in much the way a good statistician would," says a researcher. He demonstrates this theory by monitoring the decision-making process in ...