In today’s digital landscape, brands are continuously seeking meaningful ways to engage customers. Sinch, which positions itself as a global leader in cloud communications for messaging, voice and ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

SAP offered a practical take on how AI is being used to improve business operations, detailing work with adhesives company Henkel to streamline its returns and exchange process through automation. The ...

Company expects cloud revenue to exceed 15 billion euros by 2023 with ‘predictable’ recurring revenue accounting for 80 percent of sales. Software giant SAP recorded 35 percent revenue growth in cloud ...