Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

Amazon’s AMZN Ads helps brands connect with customers across many platforms, including Prime Video, Twitch, IMDb, live sports like the NFL and NBA, Amazon Music and popular sites like Pinterest and ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.

Roku ROKU has partnered with Amazon AMZN Ads to launch a new integration that could reshape how advertisers reach Connected TV (CTV) audiences. Through Amazon DSP, advertisers can now access an ...

Amazon Prime Video has started adding commercials to its content from today, June 17, marking a significant change for its subscribers. The move comes after growing competition in the video-on-demand ...