Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search has always been about connecting people with answers. For years, businesses relied on ...

Learn how to make your press releases stand out in AI-powered search. Discover AEO techniques to improve visibility across ChatGPT, Gemini, and other answer engines.

"AI is looking for credible content on high-quality websites to crawl in order to create its summaries," said Adam McBroom, Chief Technology Officer at Brandpoint. "You need to regularly put out ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

Search engine optimization has always evolved, but the changes unfolding in 2025 are reshaping the digital landscape in ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

Nonprofits need to understand more about what AI search is looking for and be sure their pages meet those standards, experts ...