Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...
With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful. So… what now? You could create a filter for brand campaigns. However, that will filter out any non-brand ...
Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...
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