What a Business Tagline Is Not It’s important that you don’t confuse a business tagline with another branding tool, like a slogan or your mission statement. Your tagline is meant to invoke an emotion ...

You’re walking down the street when the face of a movie star catches your attention. OK, fine. Then, a movie title. Sure, whatever. But then—a sentence or two that’s so delicious, you think to ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

Develop a clear tagline, value proposition and differentiator statements, and reap the benefits of a powerful brand pitch that unifies your sales and marketing teams, accelerates sales cycles and ...

That's where your library's tagline-those vital eight words or fewer-comes in. It can complement your library's name and clarify people's perceptions (or misperceptions) to convey its unique impact or ...

Internal communication and employee alignment are crucial for maintaining brand consistency, especially during crises. Focus on creating a solid infrastructure for your brand that can handle ...