What a Business Tagline Is Not It’s important that you don’t confuse a business tagline with another branding tool, like a slogan or your mission statement. Your tagline is meant to invoke an emotion ...

You’re walking down the street when the face of a movie star catches your attention. OK, fine. Then, a movie title. Sure, whatever. But then—a sentence or two that’s so delicious, you think to ...

Develop a clear tagline, value proposition and differentiator statements, and reap the benefits of a powerful brand pitch that unifies your sales and marketing teams, accelerates sales cycles and ...