Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Have you been running ads in Instagram Stories? If not, you’re missing out on the opportunity to immerse Instagram users in your brand and turn viewers into customers. Instagram Story ads exist within ...

If you're a small business looking to promote your sales the day after Black Friday, here's how you can easily use AI tools to design all your marketing assets for little to no money.

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of ...

Advertising executive Madonna Badger uses four criteria to determine whether an ad objectifies women: Prop: Does the woman have a choice or voice in this situation? Part: Is she reduced to just a ...

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

The French agency group handles PayPal's creative account through BBH USA. It’s an “impossible” mission by standard definition: Turning PODS, the portable storage trucks, into real-time digital ...