The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

Opinions expressed by Entrepreneur contributors are their own. Strategic alignment refers to an employees' sense of understanding of your company's mission, goals and culture. It goes beyond goals and ...

Synching your technology and business strategies to enable digital transformation sounds like a no-brainer, but it’s all too easy for them to fall out of alignment. In today’s volatile economic ...