How to Embed HTML Links and Badges. Hyperlinks make it possible for Web surfers to move from one website to another with simple mouse clicks. These links are coded in HTML using the "" tag.

Just be consistent in how you link to each individual page, meaning don’t use index.html in any links to Page A, but do use index.html whenever linking to Page B.

Boost your SEO with effective meta and HTML tags. Learn how to optimize your website with meta tags for improved search engine rankings.

Search Engine Land's Guide to SEO Chapter 3: HTML Code & Search Engine Ranking Success Factors explains HTML elements & using structured data.