When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it ...

Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.