Their popularity stems from a ‘brain-tingling’ sensation called ASMR. Sounds strange, but a new study shows this YouTube phenomenon could rival mindfulness Type ‘ASMR’ into your YouTube search bar and ...

Today's #ASMR video is for the ladiessss! So girls, If you just wanna get some sleep, tingles or relaxation, I gotchu!! In today’s video I have chosen some triggers that I can guarantee you'll like, ...

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

"Girl this video made me cry," read one of the comments on Gentle Sunset ASMR's 'Scalp Oil on Box Braids for Sleep' video, with more than 250,000 views. "Out of all the asmrtists (a creator who ...

When it comes to brushing your hair, you may not give it much thought. But did you know that there’s a right way — and a wrong way — to go about this daily task? It turns out that most of us are ...

Brought to you by BBC Research & Development in collaboration with students across the UK. Sam Merricks, Alice Hopkins, Megan Hayward, Andree Martis, Imogen Brewer, Ellie Doherr, William King, and ...