Google's announced that its making it easier for developers to integrate Google Maps services into their apps with Java and Python libraries.

Google touts that its new Maps Engine API can be used for virtually any kind of application, with business use cases ranging from healthcare to retail.

Now, with the Google Maps API, you click the interactive map to reach a state, pull down a menu to get the city, and see exactly where those hotspots are.

In this post, learn best practices for getting and using your Google Maps API Key as well as the benefits for multi-location brands.