Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer ...

Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature ...

From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting. The bane of making local search predictions is that ...