The U.K.’s competition watchdog has cleared Facebook’s acquisition of Kustomer, a maker of CRM tools. The purchase was announced last November — with a price tag we reported as $1 billion — but is ...

Integrating your Facebook lead ads to your CRM (customer relationship management) can help you level up your Facebook customer leads. As CRM is already capable of tracking your customers and prospects ...

Once a decade, a technology emerges that fundamentally changes the business landscape. In every case, companies that understand the technology win out. The 1970s had mainframe computing, and the ’80s ...

Businesses now have another means to communicate with their customers, with the launch of Facebook CRM. Facebook CRM, developed by LINK Development, integrates the capabilities of Microsoft Dynamics ...

No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David ...

My friend and colleague Jim Shepherd of AMR set me straight this morning about what Salesforce.com is doing with Facebook, and I'm embarrassed to admit I didn't get it right the first time. According ...

Marketers put customer relationship management (CRM) systems on a pedestal as a primary resource to feed leads for sales. They also view it as an important customer service tool. On the same hand, ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) implementation is a 10 ...