BI and analytics are both umbrella terms referring to a type of data insight software. Many providers use them interchangeably, but some use them in conjunction, claiming to offer both business ...

In the age of Big Data, you’ll hear a lot of terms tossed around. Three of the most commonly used are “business intelligence,” “data warehousing” and “data analytics.” You may wonder, however, what ...

Data science and data analytics: people working in the tech field or other related industries probably hear these terms all the time, often interchangeably. However, although they may sound similar, ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

Business leaders are feeling acute pressure to ramp up their company’s data and analytics capabilities — and fast — or risk falling behind more data-savvy competitors. If only the path to success were ...

Data-driven decision-making isn’t just best practice; it’s a survival imperative. Business leaders are under immense pressure to back their arguments with data – 76% feel this acutely, according to a ...