2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Data collection can be the most complex and technically rigorous of all discovery phases. It involves the extraction of potentially relevant electronically stored information (ESI) from its native ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences. Now more than ever, businesses must focus on ...

Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now. Digital marketers have done their best to keep up with changes in privacy and ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

In about a month, the Office of the Director of National Intelligence (ODNI), the leader of the nation’s intelligence organizations, will release its comprehensive data strategy, the ODNI’s ...

The researchers said the high rate of data collection suggests the approach used in this study is broadly acceptable. A 4-part strategy to collect data on sexual orientation and gender identity (SOGI) ...