A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

オプトグループのクロスフィニティ株式会社（本社：東京都千代田区、代表取締役：加藤 毅之）は、11月25日（水）に、企業のウェブプロモーションご担当者向けに、「CRO（ConversionRate Optimization）」の効果的な活用を目的としたセミナーを開催いたします。

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

株式会社電通デジタル（本社：東京都港区代表取締役社長執行役員：瀧本 恒 以下、電通デジタル）は、Google マーケティングプラットフォームパートナープログラムにおいて、「Conversion Optimization」認証を取得しました。 Google マーケティング ...

While many conversion rate optimizers are worried about following the latest trends, avoiding the competition and maintaining consistency in existing conversion rates, the biggest problem is lurking ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...