Artificial intelligence (AI) is reshaping how we communicate, create, and innovate. In fact, generative AI (Gen AI) has emerged as a top-three business priority for 83% of C-suite executives across ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Marketers have likely heard of the rising trend of “zero-click” searches, where users perform searches but never navigate outside of the Google ecosystem (Google Maps, Images, etc.) What you may not ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Back in August 2019, Rand Fiskin, the CEO and co-founder of ...

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

Google’s trying hard to satisfy search queries without users having to click onto another site. For our Predictions Deep Dive, Connective3’s Jamie White looks at what that means for brands. If Google ...