この講座は、パソコンユーザーレベルのITスキルとマーケティングの初歩の知識を持ち合わせているビジネス層の読者を対象に、マーケティング活動でデータマイニングがどのように役立つかを分かりやすく説明することを目的としています。第1章では ...

It was early May 2019. D-Day for our customer relationship management software (CRM) implementation was fast approaching. After months of researching, planning and training, we were about to flip the ...

通販やECの新規顧客獲得コストが上昇するなか、売上と利益を安定的に確保するにはリピート顧客を増やすことが欠かせない。そして、リピート顧客を増やすには、正しいCRM戦略を実行することが不可欠だ。一方で、「CRMを実行する方法がわからない」「CRM ...

The first thing you'll need is a Google account. If you don't have one, or don't want to use the one you have for this, head on over and set one up. Once you have created or signed into your Google ...

Over the years my firm has been asked to resurrect many failed customer relationship management applications. It doesn't matter whether it's Salesforce or any number of their competitors. The reasons ...

When you decide to make your business on the Internet, you have to face multiple challenges. Managing all the processes engaged in your business is among these challenges, no doubt to say. Moreover, ...