If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...
With Covid-19 wreaking havoc among industries globally, it is more important than ever that businesses continue to understand their loyal customers and know how to attract newcomers. Central to this ...
If CRM systems are just IT systems, why are the projects so political? It's the people, processes and policies that are affected. Here are five warning signs that mudslinging may begin, as well as ...
Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...
Not too long ago, advice to keep a CRM implementation simple would have focused around due diligence for the application (you never buy a complex product unless absolutely necessary). It would have ...
CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...
Until recently, implementing CRM software meant either engaging an implementation company that has been trained and/or certified by the vendor or using internal IT resources. Neither choice is optimal ...
Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their ...
While this de-cluttering list can take a surprising amount of effort depending on which CRM system you use, it all falls into the category of “necessary, but not sufficient.” Why? All the streamlining ...
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