Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...

B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent ...

Saltbox Mgmt today announced a slate of upcoming innovations that will deepen the company's commitment to helping B2B ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...

Not investing in B2B brand-building also allows competitors to fill the gap and establish a leadership position. So, if and ...

Events are a tried and true marketing method —and for good reason —79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching ...

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...

“Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up ...

In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Within the realm of GTM (Go-to-Market), ...